{"title":"Primal Rod Co","description":"\u003cp\u003ePrimal Rod Co offers high-performance fly rods, perfect for both beginners and experienced fly fishers. With advanced technology and carefully selected materials, Primal Rod delivers precision, power, and feel in every cast. Whether you're fishing in fresh or saltwater, you can rely on Primal Rod's performance. Available at Outside Travels – your best choice for the right equipment for your fishing trips.\u003c\/p\u003e","products":[{"product_id":"primal-raw-fly-rods","title":"Primal Raw Fly Rods","description":"\u003cp\u003eThe RAW freshwater series of fly rods feature an ultra-high modulus prepreg of 65 and 57 MSI fibres held together with an extremely strong nano resin. This resin is so strong they were able to reduce the resin content to half of what would normally be used by competitors. This reduces weight and increases the amount you feel through the blank. The rods are fitted with customised machine cut skeletal reel seats with double locking rings and stabilised timber inserts. The stripping guide is a titanium framed SIC and the guides are custom light wire single foot guides. The rod actions are fast while still maintaining enough feel to drop a tiny dry at close range off the rod tip.\u003c\/p\u003e\n\n\u003cp\u003eWeight 74gr\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\n\u003cp\u003e- Ultra high modulus 64MSI blanks\u003cbr\u003e\n- Low shine stealth black finish\u003cbr\u003e\n- UHC - Ultra Light Helical Core\u003cbr\u003e\n- ANR - Amplified Nano Resin\u003cbr\u003e\n- Codura rod tube with carry strap\u003cbr\u003e\n- Cloth rod bag\u003cbr\u003e\n- 4pc travel design\u003c\/p\u003e","brand":"Primal","offers":[{"title":"8'0'' #3 4-piece","offer_id":48199097483607,"sku":"PR-RAW-803","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"8'6'' #4 4-piece","offer_id":48199097516375,"sku":"PR-RAW-864","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"9'0\" #5 4-pc","offer_id":48199097549143,"sku":"PR-RAW-905","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"9'0'' #6 4-pc","offer_id":48199097581911,"sku":"PR-RAW-906","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"9'6'' #6 4-pc","offer_id":48199097614679,"sku":"PR-RAW-966","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"10'0'' #6 4-piece","offer_id":48199097647447,"sku":"PR-RAW-1006","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"9'0\" #7 4-pc","offer_id":48199097680215,"sku":"PR-RAW-907","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"9'6\" #7 4-piece","offer_id":48199097712983,"sku":"PR-RAW-967","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"10'0\" #7 4-pc","offer_id":48199097745751,"sku":"PR-RAW-1007","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"9'0\" #8 4-piece","offer_id":48199097778519,"sku":"PR-RAW-908","price":3999.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/8061\/0135\/files\/dealerweb-cms-9a01008d-575d-4f25-9b12-3059d0de1c80.jpg?v=1715543675"},{"product_id":"primal-point-fly-rods","title":"Primal Point Fly Rods","description":"\u003cp\u003ePresentations must be on POINT when fishing tight twigwaters and skinny streams, which is where the shorter length and slower action of these rods shine. Developed for technical fishing in tight quarters, for optimal line control on the smallest of streams, for when pin-point accuracy is need - and with focus on delivering finesse flies to trout and grayling.\u003c\/p\u003e\n\n\u003cp\u003eWeight: 62gr\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\n\u003cp\u003e- Ultra high modulus 64MSI blanks\u003cbr\u003e\n- Low shine stealth black finish\u003cbr\u003e\n- UHC - Ultra Light Helical Core\u003cbr\u003e\n- ANR - Amplified Nano Resin\u003cbr\u003e\n- Codura rod tube with carry strap\u003cbr\u003e\n- Cloth rod bag\u003cbr\u003e\n- 4pc travel design\u003c\/p\u003e","brand":"Primal","offers":[{"title":"7'11\" #3 4-piece","offer_id":48199100105047,"sku":"PR-POINT-7113","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"7'11'' #4 4-piece","offer_id":48199100137815,"sku":"PR-POINT-7114","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"8'9'' #4 4-piece","offer_id":48199100170583,"sku":"PR-POINT-894","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"8'9\" #5 4-piece","offer_id":48199100203351,"sku":"PR-POINT-895","price":3999.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/8061\/0135\/files\/dealerweb-cms-68ac474b-a0f5-4966-b1a4-64aabe71a61d.jpg?v=1715543684"},{"product_id":"primal-mega-fly-rods","title":"Primal Mega Fly Rods","description":"\u003cp\u003eThe MEGA saltwater series rods are built to handle aggressive saltwater predators from New Zealand kingfish, Australian Permit right through to all of the different species available in the tropics. As with the Primal RAW freshwater series, the improved tracking of the rod will maximise your chances when chasing the ocean fish species with clean, powerful and accurate casting. The 57MSI blanks have optimal wall diameters to maximise lifting power without compromising the rods casting ability. The reel seats are fully machined aluminium with titanium SIC stripper guides and corrosion resistant snake guides.\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\n\u003cp\u003e- Ultra high modulus 64MSI blanks\u003cbr\u003e\n- Low shine stealth black finish\u003cbr\u003e\n- UHC - Ultra Light Helical Core\u003cbr\u003e\n- ANR - Amplified Nano Resin\u003cbr\u003e\n- Codura rod tube with carry strap\u003cbr\u003e\n- Cloth rod bag\u003cbr\u003e\n- 4pc travel design\u003c\/p\u003e","brand":"Primal","offers":[{"title":"9'0\" #5 4-piece","offer_id":48199100694871,"sku":"PR-MEG-905","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"9'0'' #6 4-pc","offer_id":48199100727639,"sku":"PR-MEG-906","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"9'0'' #7 4-pc","offer_id":48199100760407,"sku":"PR-MEG-907","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"9'0\" #8 4-piece","offer_id":48199100793175,"sku":"PR-MEG-908","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"9'0'' #9 4-pc","offer_id":48199100825943,"sku":"PR-MEG-909","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"9'0'' #10 4-pc","offer_id":48199100858711,"sku":"PR-MEG-9010","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"9'0'' #12 4-piece","offer_id":48199100891479,"sku":"PR-MEG-9012","price":3999.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/8061\/0135\/files\/dealerweb-cms-7521d12b-ed13-4522-a41d-83924ddee12b.jpg?v=1715543697"},{"product_id":"primal-zone-fly-rods","title":"Primal Zone Fly Rods","description":"\u003cp\u003eWe don’t care how seriously you take yourself, you may be an elite comp angler or a casual cat, we’ve created a collection of super dialled euro sticks that are super sensitive so you’ll feel every bump and hesitation your flies make on their drift. The Primal Zone is the stick that will catch you more fish whether you’re wanting to keep count or just add to your smirk as you pick fish out behind your buddy.\u003c\/p\u003e\n\n\u003cp\u003eWeight 76gr\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\n\u003cp\u003e- Ultra high modulus 64MSI blanks\u003cbr\u003e\n- Low shine stealth black finish\u003cbr\u003e\n- UHC - Ultra Light Helical Core\u003cbr\u003e\n- ANR - Amplified Nano Resin\u003cbr\u003e\n- Codura rod tube with carry strap\u003cbr\u003e\n- Cloth rod bag\u003cbr\u003e\n- 4pc travel design\u003c\/p\u003e","brand":"Primal","offers":[{"title":"9'3\" #2 4-piece","offer_id":48199102300503,"sku":"PR-ZON-932","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"10'0'' #2 4-pc","offer_id":48199102333271,"sku":"PR-ZON-1002","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"9'6'' #3 4-pc","offer_id":48199102366039,"sku":"PR-ZON-963","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"10'6'' #3 4-pc","offer_id":48199102398807,"sku":"PR-ZON-1063","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"10'0\" #4 4-piece","offer_id":48199102431575,"sku":"PR-ZON-1004","price":3999.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/8061\/0135\/files\/dealerweb-cms-1e1f7cf8-5d8b-4c17-aa0d-c0f179de34ec.jpg?v=1715543707"},{"product_id":"primal-rhythm-fly-rods","title":"Primal Rhythm Fly Rods","description":"\u003cp\u003eLearning to cast a double-hander is all about finding the right RHYTHM. Once you have that part of the equation sorted, then there’s no holding you back. The Rhythm range is developed for light trout spey applications, on smaller rivers where back casting can be an issue. As an added bonus, you get full control over your mending and great angle-casting options to present your fly in just the right way - and at the right speed.\u003c\/p\u003e\n\n\u003cp\u003eWeight 169gr\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\n\u003cp\u003e- High modulus 55MSI blanks\u003cbr\u003e\n- Optimized taper for Skagit or Scandi heads\u003cbr\u003e\n- Low shine stealth black finish\u003cbr\u003e\n- UHC - Ultra Light Helical Core\u003cbr\u003e\n- LNR - Longitudinal Fiber Alignment\u003cbr\u003e\n- LMS - Low Mass Scrim\u003cbr\u003e\n- Cordura rod tube with carry strap\u003cbr\u003e\n- Cloth rod bag\u003cbr\u003e\n- 4pc travel design\u003c\/p\u003e","brand":"Primal","offers":[{"title":"11'0\" #4 4-pc","offer_id":48199102726487,"sku":"PR-RHYTHM-1104","price":3699.0,"currency_code":"SEK","in_stock":true},{"title":"11'0\" #6 4-pc","offer_id":48199102759255,"sku":"PR-RHYTHM-1106","price":3999.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/8061\/0135\/files\/dealerweb-cms-77b2e061-06a9-440e-8d0f-175369f84360.jpg?v=1715543712"},{"product_id":"primal-revel-fly-rods","title":"Primal Revel Fly Rods","description":"\u003cp\u003eREVEL in endless good times on the water with this rod in hand. With a stealth olive finish and high-end componentry, this is a rod that should cost more. Designed for allround trout purposes, this rod excels in high-line speeds with a crisp action that also lets you present your fly (whether it’s a streamer, nymph, or dry fly) with accuracy and softness.\u003c\/p\u003e \n\n\u003cp\u003eWeight: 98g\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\n\u003cp\u003e- High modulus 55MSI blanks\u003cbr\u003e\n- Low mass single foot guides\u003cbr\u003e\n- UHC - Ultra Light Helical Core\u003cbr\u003e\n- LNR - Longitudinal Fibre Alignment\u003cbr\u003e\n- LMS - Low Mass Scrim\u003cbr\u003e\n- Cordura rod tube with carry strap\u003cbr\u003e\n- Cloth rod bag\u003cbr\u003e\n- 4pc travel design\u003c\/p\u003e","brand":"Primal","offers":[{"title":"9'0'' #5 4-pc","offer_id":48199103086935,"sku":"PR-REVEL-905","price":2499.0,"currency_code":"SEK","in_stock":true},{"title":"9'0'' #6 4-pc","offer_id":48199103119703,"sku":"PR-REVEL-906","price":2499.0,"currency_code":"SEK","in_stock":true},{"title":"9'0\" #7 4-piece","offer_id":48199103152471,"sku":"PR-REVEL-907","price":2499.0,"currency_code":"SEK","in_stock":true},{"title":"9'0\" #8 4-pc","offer_id":48199103185239,"sku":"PR-REVEL-908","price":2499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/8061\/0135\/files\/dealerweb-cms-c5c379c3-6840-4cfb-af63-0b7a0cafad4f.jpg?v=1715543720"},{"product_id":"primal-bold-fly-rods","title":"Primal Bold Fly Rods","description":"\u003cp\u003eFortune might favour the brave but fly fishing favours the BOLD. 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Designed to be easily cast and forgiving enough to allow the newcomer to have a great time on the water, this rod range provides solid fishing tools that perform beyond what the price point indicates. 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Fight-butt only included on 7, and 8-weight outfits.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"WF-5","offer_id":48199105806679,"sku":"RA_OUTFIT1","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"WF-6","offer_id":48199105839447,"sku":"RA_OUTFIT2","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"WF-7","offer_id":48199105872215,"sku":"RA_OUTFIT3","price":3999.0,"currency_code":"SEK","in_stock":true},{"title":"WF-8","offer_id":48199105904983,"sku":"RA_OUTFIT4","price":3999.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/8061\/0135\/files\/dealerweb-cms-960b3bb7-7220-4c68-8bf9-5ec137366e52.jpg?v=1715543753"},{"product_id":"conquest-exo","title":"Conquest\/Exo","description":"\u003cp\u003eKit includes Fly Lab Exo reel, WF-flyline \u0026amp; 50M backing\u003c\/p\u003e","brand":"Primal","offers":[{"title":"WF-4","offer_id":48199106298199,"sku":"CE_OUTFIT4","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"WF-5","offer_id":48199106330967,"sku":"CE_OUTFIT5","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"WF-6","offer_id":48199106363735,"sku":"CE_OUTFIT6","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"WF-8","offer_id":48199106396503,"sku":"CE_OUTFIT8","price":2699.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/8061\/0135\/files\/dealerweb-cms-73cabc45-ffcc-4e5f-83f4-9046d1d9aed8.jpg?v=1715543761"},{"product_id":"conquest-surge","title":"Conquest","description":"\u003cp\u003eA perfectly harmonious 9' 5-weight kit including backing, a floating WF5 fly line (with front loop), and rod tube and -bag cloth. 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